London: Italian lifestyle brand La Perla is pleased to introduce Julia Haart as Creative Director beginning with the Spring/Summer 2017 season, which will debut a Women’s Ready-to-Wear collection, a natural addition to La Perla’s core lingerie and beachwear collections.
The designer takes over from Pedro Lourenço, who completed his contract in July 2016. La Perla thanks Pedro Lourenço for his vision executing the first phase of evolution for the brand towards a complete lifestyle proposition.
Rare Female Creative Director Julia Haart
Julia worked closely with the La Perla design team on two inspiring accessories collaborations: Spring/Summer 2016 and Fall/Winter 2016-2017. She will continue the brand’s evolution this season into women’s Ready-to-Wear.
Julia Haart is a rare female Creative Director in the industry and has a strong connection to La Perla’s brand heritage, born from the vision of female creator Ada Masotti.
La Perla has a strong identity: core to its DNA is the mission and expertise to design garments that highlight femininity with stunning fabrics, luxurious details and attention to comfort and form.
Julia Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines, and the new Ready-to-Wear collection, all of which begin with an unrivaled understanding of building the closest garments to women’s bodies.
With skin-close expertise and a woman at the helm, La Perla aims to transform the expectations women have for what clothes can do, and how they feel when they get dressed.
From Chairman Silvio Scaglia:
Julia Haart comes to La Perla as a trusted advisor, bringing consideration of the female body and experience of wear and beauty as a primary focus. La Perla’s Spring/Summer ’17 collection will be a revolutionary one, not just for our brand but for women’s fashion in general, thanks to a strong mix of our Atelierâ’s savoir faire, a woman who is extremely talented as a creative director and the best materials in the world. Julia’s work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand’s history.
About La Perla
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.