People en Espanol Kicks Off Upfront Week In New York City With Annual Los 50 Mas Bellos Red Carpet Event On May 12 At Renowned Capitale
NEW YORK, March 11, 2014 /PRNewswire/ — Leading Hispanic media brand, People en Espanol, will kick off Upfront Week in New York City with its world-class, annual red-carpet event, Los 50 Mas Bellos. The star-studded event will take place on Monday, May 12 at 9:00pm at the legendary Capitale.
The signature, red-carpet event brings the brand’s coveted Los 50 Mas Bellos franchise to life with an unforgettable celebration of the world’s most beautiful Hispanics — attended by more than 400 industry insiders and A-list celebrities.
“People en Espanol is delighted to again extend one of our most popular editorial programs into a one-of-a-kind experience that celebrates our entertainers and our culture,” said People en Espanol Managing Editor Armando Correa. “This year, Los 50 Mas Bellos comes to life with the theme of Carnaval, and we have plenty of surprises in store for the fans who join us either in person or via the live stream.”
The experience will also include the largest-ever fan area adjacent to the red carpet; engaging sponsor activations; and a live-stream of all the celebrity in interviews and VIP action on peopleenespanol.com, hosted by People en Espanol’s Fashion and Beauty Director Ursula Carranza and LA Bureau Chief Isis Sauceda. For the first time, the event’s red-carpet live-stream will feature 3 cameras to capture the 100+ fans, in addition to the celebrities.
“Los 50 Mas Bellos has become a highlight of Upfront week, as today’s top marketers join People en Espanol to connect to more than 7 million influential consumers,” added People en Espanol Publisher Monique Manso. “We are especially excited about our Los 50 Mas Bellos retail extension into more than 500 Walmart stores — offering enhanced visibility and in-store activation — as a special promotional opportunity for event sponsors.”
Join the conversation @peopleenespanol #50MasBellos.
Sponsors for the 2014 People en Espanol Los 50 Mas Bellos event include Botran, Colgate, CoverGirl, M&M’s, MundoFox, Olay, Pantene, and Toyota.